Driving Traffic Across Southern California
Our work with Mountain View Tire (MVT) began with an On Hold Marketing program. The relationship deepened over the next few years as we asked questions and listened for clues on how we could help the company grow. One additional service led to the next until MadAveGroup became MVT’s agency of record in 2015.
The results below are from April 1, 2019 through March 31, 2020 compared to results from April 1, 2017 through March 31, 2018.
Mountain View Tire & Auto Service
- Marketing Management
- Website Maintenance
- Email Marketing
- Direct Mail
- Social Media (Facebook)
- Content Creation
- On Hold Marketing
- Radio Campaigns
- Video Production
Mountain View’s management asked us to increase revenue by driving more customers into their 31 Southern California shops.
Our main contact also wanted us to increase top-of-mind awareness so when customers are ready to have their car worked on, they would think of MVT first and are more likely to visit.
Everyone who drives needs automotive maintenance or repair at least a few times a year, and every vehicle owner within MVT’s service area is a potential customer.
Still, we face several marketing challenges:
- Competition is fierce and includes national chains with much larger marketing budgets.
- Drivers often choose their auto service provider based primarily on proximity.
- Many drivers delay automotive service as long as possible because of the inconvenience or a lack of funds.
- Many consumers are not fully aware of the importance of regular vehicle service.
- Repairing a car is not an enjoyable way to spend money.
An effective website is the hub of a solid marketing strategy. So, over the years, we designed and built two sites for MVT, both with a custom tire selector app.
We’ve used Pay-Per-Click ads, ongoing SEO efforts, and the Mountain View Facebook page to drive traffic to the site. We write blog posts and add or adjust other content several times each month to keep the site fresh and boost organic search results. Our team has also created several videos for MVT to welcome visitors to the website, share car care tips, recruit new employees and tell engaging stories.
Through a monthly email marketing program, we stay in touch with current customers and invite them back with a special offer and easy access to coupons.
We’ve produced direct mail and radio campaigns to create awareness of the MVT brand. And since 2005, we’ve provided useful information to callers through On Hold Marketing, which is updated quarterly.
In 2011, we were instrumental in MVT being named the national Tire Dealer of the Year by Modern Tire Dealer magazine. We also helped secure MVT’s 2015 acknowledgment as a Top Shop by Tire Review magazine.
- Chris Mitsos, Mountain View Tire and Auto Service