The Importance of Discovery
by Kara Mominee, Marketing Specialist
When we begin to build our relationship, we’ll hold at least one “discovery” meeting with you.
It’s a chance for our teams to meet face-to-face so we can get to know all about your company. We want to learn about your history and what’s going on right now. We’ll ask about your culture, your organizational structure, the systems you’re using, and what’s worked – and what hasn’t – when it comes to marketing.
Here’s what you can expect.
And not just your production and financial goals. We want to hear your vision; the hopes and dreams you have for your company, even the legacy you’d like to leave. When we know all the goals you’ve set for yourself, your marketing team and your business, we can design your new marketing program around them.
What’s hurting you? What’s frustrating and holding you back? How have you failed? Once we know about your hurdles, we’ll have a greater understanding of the specific challenges we need to help you overcome. That allows us to strategize solutions to those problems and strengthen your marketing program.
We’d also like to learn about everything you’ve been doing. That means the good, the bad and, yes, the ugly. Website content, SEO, print and email campaigns, social media – all of it. Even if we’re not planning to collaborate on those channels, it’s important that we understand your involvement with them so we can identify new opportunities to save you money and stress.
Ready to make your life easier? Contact us.
- Ben Tassin, Partner Ambassador, DWM Holdings
- Laura Jajko, President, American Frame
Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union
Sharon Tipping, Marketing Manager, Parker Steel
Christine Gorey, Marketing Manager, Columbia Chemical
Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation
Kim Hoch, Vice President of Operations, Novus Clinic