So, You Built a New Website – Now What?
by Lou Perlaky, Marketing Specialist
How do you let potential customers know that your website is out there? How will your target audience find you?
Here are some best practices to ensure your website attracts the visitors you want.
1. Conduct and use keyword research.
It’s important to locate and use keywords and phrases related to your industry and brand so consumers can find your website via search engines. You can use a keyword tool to identify the most researched words for your industry. Then, strategically place those words in your website copy. That’s also a helpful exercise for finding new content ideas.
2. Optimize your website for search engines.
You can improve the quality and quantity of website traffic from search engines by investing in Search Engine Optimization (SEO). It’s important to incorporate keywords in your title pages, headers, URLs and meta descriptions. Then, monitor your website’s performance using a web analytic tool.
3. Set up Google Analytics.
Track website traffic with Google Analytics. It’s free to use and allows you to analyze online visitors in-depth to formulate a solid web strategy. You can see who is visiting your website, how long they stayed, the pages viewed and other valuable metrics.
When you compare data from month to month, you’ll identify trends. Look for spikes and dips in your numbers analyze what may have caused them so you can learn what’s working for you.
4. Use social media.
Platforms like Facebook, LinkedIn, Twitter and Instagram are excellent for connecting with your target market and driving consumers to your website. It’s best to determine which platforms your preferred audience uses, then create the proper content for those channels. Lastly, outline a social media calendar to keep your posts consistent and relevant.
Not sure how to find the right social media channels for your business? Touchstone, our digital marketing agency, provides helpful tips in this blog post.
5. Update your content.
Frequent, relevant content updates improve your search engine rankings. To ensure consistent updates, create an editorial calendar and keep a library of different content ideas. Publishing regular blog articles, news releases, event information and social media posts drives additional organic traffic to your website.
6. Use email marketing.
Email marketing is a great way to share articles, newsletters, educational information and organizational updates. Build your send list with current clients and prospects that have an interest in your brand. You can organically add to your send list by asking website visitors for their email addresses so they can receive exclusive company updates.
7. Consider digital advertising.
Digital advertising drives prospective clients to your website faster than organic searches and social media traffic. Advertising options include pay per click, social media and display ads. Define your digital advertising goals to determine which option is best for your business.
By marketing your website with a multi-pronged approach, your website will effectively connect you with your clients and attract new business.
Have questions? Need a hand with managing your website? We’re happy to help.
- Ben Tassin, Partner Ambassador, DWM Holdings
- Laura Jajko, President, American Frame
Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union
Sharon Tipping, Marketing Manager, Parker Steel
Christine Gorey, Marketing Manager, Columbia Chemical
Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation
Kim Hoch, Vice President of Operations, Novus Clinic